Welcome to the Business Technology Association!
Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.
Large-Format Imaging
While it takes a few extra steps, you may be walking by some large-format opportunities in your customer locations. Perhaps it is time to take a closer look. Whether you call it large format or wide format, you may find that this niche product is not quite as niche as you assumed, is easier to sell than anticipated and provides the type of aftermarket revenues you are seeking. Is it time for you to get better acquainted with one of the front-office MFP's back-office cousins?
Past, Present & Future
In the past, desktop copying was an economic and convenient method of duplicating images or data in an analog format rather than printing, which required multiple steps to produce a single page of output. But when capturing data on paper went digital, it created ameliorated alternatives and users no longer favored "copying," but opted for desktop scan and print. Now, desktop printing is being demoted in favor of mobile data.
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