Hosted by BTA Southeast, the annual Fall Colors Retreat will include a round-table discussion and three educational sessions led by industry leaders, providing insight and strategies that can help any office technology dealership reach new heights.
Dealers will be able to participate in networking events that will allow them to connect with their peers, including a welcoming reception and a dinner. There will also be plenty of time to visit with exhibiting sponsors.
On Saturday afternoon, there will be time to explore the Waynesville area and enjoy the fall colors.
To register, click here.
Schedule of Events:
Friday, Oct. 26
The Fall Colors Retreat will begin with a round-table discussion on marketing led by the BTA Southeast leadership team, from 4:30 until 6 p.m.
A welcoming reception will be held from 6:30 until 8:30 p.m., giving attendees time to network with peers and visit with exhibiting sponsors.
Saturday, Oct. 27
A breakfast buffet will be held from 7 until 8 a.m., followed by three educational sessions and breaks that will give attendees time to visit with sponsors.
From 12:30 until 6:30 p.m., attendees will have time to explore the Waynesville area and enjoy the fall colors, play a round of golf or just relax.
Cocktails will be served at 6:30 p.m., followed by dinner and a closing presentation.
How to Use Social Media in Your Dealership
Darrell Amy, CEO, Dealer Marketing Systems
Social media services like Facebook, LinkedIn and Twitter offer great potential to communicate with current and potential customers. In this session, you will learn practical ways in which your dealership can use social media to grow sales, manage your reputation and manage service issues. You will see real-world examples of how dealers are successfully using social media. And, you will learn key items to include in your dealership's social media policy in order to avoid potential risk.
Amy is the CEO of Dealer Marketing Systems, which helps dealers design websites, maximize search engine placement and manage social media campaigns. Since 2004, he has helped dealers and manufacturers in the United States, the United Kingdom and Australia develop successful document solutions and managed print services marketing strategies. Amy brings 19 years of experience in the office equipment industry as a sales rep, sales manager, OEM representative and industry consultant.
Coaching Sales Performance
Troy Harrison, president, SalesForce Solutions
What separates great sales managers from the merely adequate is their ability to alter sales performance. Both struggling and successful reps can use quality sales coaching. This session will show attendees how to use their coaching and troubleshooting abilities to build results on their sales teams. The session will address: the two variables in sales performance; managing activity for maximum performance; qualitative versus quantitative troubleshooting; how to handle joint sales calls for coaching purposes; curbside coaching; the right way to have a corrective meeting; creating and reinforcing profitable behavior change; and why your best performers may be the best use of your coaching time.
Harrison is the author of "Sell Like You Mean It!", a 2008 Axiom Business Book of the Year nominee. As the founder of SalesForce Solutions, he helps companies maximize sales performance through training, consulting and retainer recruiting. Harrison's approach emphasizes skills and techniques that are both customer- and salesperson-friendly. He is also a regular contributor to BTA's Office Technology magazine.
Managed Services for the Small-to-Mid-Sized Dealership
Chris Ryne, partner, Growth Achievement Partners
Managed services has quickly become today's business, not tomorrow's opportunity — and definitely not just a side offering for your dealership. However, many dealers believe entry to be expensive and a completely different business. In actuality, it can be inexpensive and lines up with the dealer's traditional business and strengths. In this session, you will learn how to leverage your core competencies, the migration path to get started, keys to bullpen adoption and augmenting the equipment business, and specific actions to take when you get home.
Ryne, a partner at Growth Achievement Partners, brings significant experience in driving growth and profitability, possessing a comprehensive understanding of the industry that includes traditional and emerging markets from both a sales and operations perspective. His tenure includes 10 years with a national office equipment dealer where he built and led a successful professional services business unit from startup to a well-integrated team.
Friday Round-Table Discussion:
Marketing: What is Working? What is Not?
Facilitated by the BTA Southeast leadership team
In this round-table discussion, focused on what is and is not working in marketing today, attendees will be able to ask questions of and receive answers from the BTA Southeast leadership team and their peers. Attendees will also be able to share ideas with the group and receive feedback.
BTA Member Registration: $159 (Price includes Friday and Saturday educational sessions, Friday welcoming reception, Saturday breakfast [Waynesville Inn guests only], cocktails and dinner.)
Additional attendee from the same dealership: $129
Non-Member Registration: $209
Spouse/Guest: $79 (Includes the Friday reception and Saturday dinner.)
Children Under 12: $40 (Includes the Friday reception and Saturday dinner.)
*Kyocera/Copystar and Toshiba dealers may use co-op funds for BTA district event registration.
(Kyocera/Copystar dealers: 100% reimbursement for single-line dealers; 50% reimbursement for multi-line dealers.)
Waynesville Inn Golf Resort & Spa
176 Country Club Drive
Waynesville, NC 28786
Room rate: $149 per night (single or double)To register, click here.
To make reservations, call (828) 456-3551 and tell the reservations agent you are booking a room in the BTA room block.
Room rate cutoff date: Oct. 3, 2012
|Fall Colors Retreat Sponsors:|
Click a logo to visit the sponsor's website.
|Oct. 26 Cocktail|