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EDA: Sales Leads/Market Intelligence

BTA members receive a 7 percent discount

Since 1988, Equipment Data Associates (EDA) has improved the direct marketing effectiveness of its clients. Through a wide array of intuitive, analytical tools, EDA simplifies implementation of real-time, UCC data to harvest new leads, maintain a higher level of service and measure the ROI of marketing and open house strategies. And with Catapult, EDA's online UCC portal, users gain detailed insight into the equipment purchased by buyers in their territory including manufacturer, model and year.

Dealer Benefits
  • Free market share report, a $2,500 value
  • Exclusive, 7 percent discount for BTA members
  • Find and keep new customers
  • Monitor competitor activity, determine market share
  • Measure ROI of open houses and marketing campaigns
To access the BTA member discount code, click here. You will need your username and password.

To receive a free market share report or for more information, call Mauricio Jurin at (800) 288-8262 or (704) 845-1099.

For a personalized, automated demonstration of Catapult, visit

EDA is the preferred provider of UCC data for the Business Technology Association.

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