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Building My Business Webinar Series


BTA's 'Building My Business' Webinar Series

Designed to help dealers improve the management of their companies,
take full advantage of market opportunities and, ultimately, improve the bottom line.


Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

May 2014
Social Media for Dealers
4 p.m. Eastern, Tuesday, May 13

Presented by Andy Slawetsky, president, Industry Analysts Inc.

Social media represents a great opportunity for businesses. In this webinar, Slawetsky will review strategies on how to use social media effectively to improve your visibility to customers, find new customers and understand how to effectively market your company using this increasingly valuable resource. Attendees will learn about search engine rankings, as well as how and why to use free services like Twitter, LinkedIn, Facebook and others.

Slawetsky began his career selling Xerox copiers before moving on to sell Ricoh and Savin hardware for an IKON dealership. In 1996, he joined Industry Analysts Inc. (IA) as a senior analyst. In 2007, Slawetsky assumed the role of president, where he continued the development of the website, launched The What's Happenin' Report and created and implemented IA's social media strategy, designed to help promote IA's customers. He is a graduate of the University of Maryland and resides in Rochester, N.Y.

Click here to register for the May webinar.

Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
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