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Building My Business Webinar Series
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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

August 2017
Changing OEM Competitive Strategies
4 p.m. Eastern, Thursday, Aug. 24

Presented by Charles Brewer, founder & president, Actionable Intelligence

As the demand for hardcopy has dropped, hardware manufacturers have had to adapt their businesses to remain competitive. As a result, the industry — and the products it markets — looks very different than it did even five years ago. In this webinar, Brewer will review the key changes manufacturers have made to their respective businesses and products; and examine which firms have changed for the better and which have not — and what that means for the industry going forward.

Brewer is founder and president of Actionable Intelligence. With more than 20 years covering technology, he was previously an editor for Inc. Magazine and ComputerWorld, and managing editor of The Hard Copy Supplies Journal, a monthly newsletter on digital imaging consumables published by Lyra Research. Brewer's firm launched Actionable Intelligence in 2011 and, today, it is a destination site for news and analysis related to the hardware and consumables markets. Hundreds of thousands of users have visited the site, which now features more than 2,000 posts. Brewer is a popular industry speaker and presents regularly at various events in China, Europe and North America.

Click here to register for the August webinar.

September 2017
A Look at Current Office Technology Industry Trends
4 p.m. Eastern, Thursday, Sept. 21

Presented by Sheryne Glicksman, director of the Channel Strategy Consulting Service, Keypoint Intelligence

A variety of current trends associated with inkjet, color printing, MPS and solutions are driving change in how office technology dealers go to market in today's business climate. In this webinar, Glicksman will share her insight on these trends, as well as review key industry statistics. She will also provide excerpts from the market research firm's State of the Channel findings. The webinar will conclude with Glicksman addressing attendee questions focused on the BTA Channel's greatest opportunities in 2018.

Glicksman is director of the Channel Strategy Consulting Service at Keypoint Intelligence, a firm focused on providing tools and analysis to help clients address mission-critical decisions related to their imaging industry products and sales. She is responsible for channel business development services and assists in determining the firm's strategic direction based on industry trends. Glicksman has spent more than 25 years in the digital imaging space, starting her career as a copier sales rep. She worked as a sales manager, as well as a color and office document specialist at Delta Business Systems in Florida, which was eventually acquired by IKON Office Solutions. Her industry experience helped her gain additional success in the finance world, joining GE Commercial Finance to deliver copier/MFP dealers strategies to improve their leasing programs and fundings. Glicksman was director of sales for Toshiba in Florida and later joined Konica Minolta Business Solutions as director of business intelligence services in the South region. Immediately prior to joining Keypoint Intelligence, she worked at Compass Sales Solutions selling its process automation platform to office technology dealers across the United States.

Click here to register for the September webinar.

Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

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