BTA's 'Building My Business' Webinar SeriesDesigned to help dealers improve the management of their companies,Length: One hourCost: Free to BTA membersClick here to view past webinar PowerPoint presentations.The following webinars have been scheduled:February 2016Google Changed in January — Have You Adjusted?4 p.m. Eastern, Thursday, Feb. 11Presented by Darrell Amy, chief innovation officer, Dealer Marketing
take full advantage of market opportunities and, ultimately, improve the bottom line.
For the first time ever, Google has published a 250-page report on how to get search rankings. You need to understand how this impacts your dealership. In plain English, copier/MFP industry veteran and online marketing expert Darrell Amy will share the latest strategies to get your dealership ranked in Google. You will leave with a framework to evaluate SEO programs, as well as an action plan for your dealership.Amy is the chief innovation officer of Dealer Marketing. For the past 10 years, he has helped dealers develop online marketing strategies that support their business goals and challenges. Previously he served as a sales rep, sales manager, branch manager and DSM for Toshiba.
Click here to register for the February webinar.Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.