BTA's 'Building My Business' Webinar SeriesDesigned to help dealers improve the management of their companies,Length: One hourCost: Free to BTA membersClick here to view past webinar PowerPoint presentations.The following webinars have been scheduled:May 2016The Emerging Role of Marketing in the BTA Channel4 p.m. Eastern, Tuesday, May 24Presented by Dominic Pontrelli, marketing & strategy advisor, Pontrelli Marketing
take full advantage of market opportunities and, ultimately, improve the bottom line.
Emerging technologies and services offerings are required to maintain and grow customer relationships. In this webinar, Pontrelli will describe the marketing requirements for the BTA Channel dealer to remain relevant in today's evolving marketplace. ERP and CRM data are critical marketing components that establish industry-proven go-to market strategies. Learn how marketing will impact brand positioning, customer awareness and strategic revenue growth.Pontrelli is a marketing and sales executive with 17 years of marketing and sales leadership experience. He has a track record of achievement in solution selling, sales/account management and global/major accounts in the document services industry. Pontrelli retired from Ricoh as senior vice president of Americas marketing after 34 years of service within the Ricoh Family Group. As senior vice president of marketing, his responsibilities included: technology and services portfolio, customer segmentation, channel development, vertical markets, new media and communications. Pontrelli formed Pontrelli Marketing in February 2015 and is focusing his efforts on the development of a comprehensive marketing foundation with companies that prefer to outsource a CMO role on a part-time basis in order to to enhance their marketing capabilities.Click here to register for the May webinar.Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.