BTA's 'Building My Business' Webinar SeriesDesigned to help dealers improve the management of their companies,Length: One hourCost: Free to BTA membersClick here to view past webinar PowerPoint presentations.The following webinars have been scheduled:June 2013Developing Competitive Advantage Against OEM Direct Locations4 p.m. Eastern, Wednesday, June 5Presented by Darrell Amy, president, Dealer Marketing SystemsYou have spent decades building your dealership as a representative for various manufacturers. Much of your business strategy was to present your business as the local outlet for those brands. Now, you find yourself competing head-to-head with the same manufacturers that you used to view as business partners. What can you do to compete effectively with OEMs that are bigger than you, focused on "buying" market share and working with massive marketing budgets? In this webinar, you will learn: the three core advantages you have over OEM direct locations; how to exploit these advantages to win deals; how to position your dealership as a technology leader; and four advantages of OEMs and how to counteract them.Amy has spent the past nine years working with dealers across the United States and Australia to help them position their dealerships for success in solutions and managed services. He has trained thousands of salespeople in solution selling and has visited hundreds of dealership locations. In Amy's 20 years of industry experience, he has worked for an independent dealer, a national organization and a hardware OEM. He is a frequent writer for ImageSource and Office Technology magazines. He is also a regular speaker at industry events and dealer meetings.Click here to register for the June webinar.Approximately one week prior to the webinar, pre-registrants will receive an e-mail providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
take full advantage of market opportunities and, ultimately, improve the bottom line.