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Building My Business Webinar Series

BTA's 'Building My Business' Webinar Series

Designed to help dealers improve the management of their companies,
take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

October 2014
Reaching Target Prospects in the Digital Era
4 p.m. Eastern, Thursday, Oct. 23

Presented by Darrell Amy, chief innovation officer, and Lindsay Kelley, chief marketing strategist, Dealer Marketing

Lead generation in small to mid-sized office technology dealerships has evolved. As consumers become better at blocking out traditional methods of cold calling, direct mail and the "drop in," companies need to adapt to the best ways to reach their target prospects.

In this webinar, Amy and Kelley will cover ways to help your sales team with its social prospecting strategies by utilizing social channels to reach prospects.

This webinar is not all about social media. It is about the way in which you can reach your business prospects for MFPs, document management and managed IT services using tools available today. So throw out your preconceived notions of social media and look behind the curtain of how to find your prospects online.

Darrell Amy is the chief innovation officer of Dealer Marketing. For the past 10 years he has helped dealers develop online marketing strategies that support their business goals and challenges. Previously he has been a sales rep, sales manager, branch manager and DSM for Toshiba. He can be reached at

Lindsay Kelley brings experience in the execution of integrated marketing campaigns, inbound marketing, digital marketing, and traditional and social strategies, including social selling strategy, content strategy and website builds. She has served in a marketing function for more than 17 years, including working as the marketing director for a large copier dealership.

Click here to register for the October webinar.

Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
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