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Upcoming Workshop Dates and Locations:
Member Tuition: $495**
(Any additional attendee from the same dealership receives a 20% discount.)
Non-member Tuition: $825 (Includes a one-year BTA dealer membership.)
**BTA members may apply their $250 discount coupon received with their membership toward this workshop. Redeem your coupon upon registration by entering promo code: $250Coupon.
Successful BTA dealers use their service departments to maintain profit margins as new equipment sales margins decline. FIX, BTA's popular service workshop, teaches you how to compute the cost of your service labor hour (service burden rate) and improve your overall service department profitability. Workshop instructors Ronelle Ingram and Rock Janecek will cover proven management and customer service programs to improve morale within your service department. Those struggling with MPS and IT issues can learn new management skills to help transition your staff to the realities of solution-based servicing. This is a highly interactive, energetic classroom experience. Come prepared to learn in a fun, relaxed atmosphere.
You Will Learn How To:
- Determine the actual costs of a service hour, maintenance agreements and vehicle operations
- Establish profitable 'markup method' pricing for service and maintenance agreement inspections and overtime
- Compute cost-per-copy and overhead rates
- Implement new service compensation programs
Manage Your Staff Operations With:
- Profit-making opportunities
- Improved teamwork
- Proven customer relations program
Maintain a Winning Service Team:
- Learn how to deal with high gas prices and how to create competitive compensation plans
You Will Take Home:
- Excel software that will enable each user to calculate his (or her) own cost of the service hour (service burden rate)
- Workshop manual for reference
- Sample maintenance agreements
- Service department worksheets and action plan templates
- Cost/price spreadsheet templates (Excel) with formulas
Each Participant Needs to Bring to Class:
- Laptop, netbook or hand-held calculator — some device that will allow you to follow along on an Excel spreadsheet and make independent mathematical calculations will be helpful
- Working knowledge of spreadsheet programs (Excel) useful but not necessary
Who Should Attend:Owners, service managers, service supervisors, controllers, sales managers, dispatch/office managers
Schedule:
- Day 1: 8:30 a.m. to 5:30 p.m.
- Day 2: 8:30 a.m. to noon
Hotel Information:
To be announced
Course Instructors:
 Ronelle Ingram is the vice president of technical service for Steven Enterprises Inc., a wide-format plotter dealership in Irvine, Calif. Steven Enterprises sells KIP, Oce, Ricoh and Hewlett Packard wide-format products. Ingram has served BTA for many years in many capacities. She has been an instructor at BTA-sponsored classes and trade shows, a BTA West board member in several positions, the president of the Southern California local chapter and BTA's national president during the 2008-2009 year. She serves as BTA West's district representative on the 2011-12 board of directors.
 Rock Janecek is the division service manager for Burtronics Business Systems Inc. located in San Bernardino, Calif. The company was founded in the 1800s as the Barnum and Flagg Bookstore. The company carries several brands, including Konica Minolta, Lanier/Ricoh, RISO, Xerox, Panasonic, Muratec and others. Janecek has been in the office technology industry since 1980, when he started his career as a technician for Saxon Business Products. He is trained in machine-specific repair, networking, employee management, customer retention and more. He serves as BTA's immediate past president on the 2011-12 board of directors.
| Testimonials
"The FIX seminar was absolutely outstanding. Ronelle Ingram is a fantastic instructor. She combines a dynamic personality with exceptional experience, both as a service manager and as a FIX instructor. There wasn't a question that we had that she had not heard and dealt with before. When we broke into groups and presented our solutions to test problems, she was able to assist us in expanding our grasp of the problem itself and of the possible solutions to it. I cannot think of a single thing more that I could ask of an instructor than what Ronelle provided us."
Kurt Hendrix
Hendrix Business Systems Inc.
"I enjoyed the course. Ronelle was very enthusiastic. It helped me to fully understand the costing of service, loaners and drivers, and it gives me the knowledge to drive those costs lower."
Jim Smith
Business Electronics
"I was amazed at what I found out about the actual cost of a rental and the actual cost of the tech hour. I found the information to be priceless. Also, it was beneficial to hear other ideas regarding ways to increase profit and 'sell service' to the sales department."
Debbie Howes
Digital Business Machines
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