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ProFinance 2.0
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Upcoming Workshop Dates and Locations: Member Tuition: $1,395*
(Additional attendee from the same dealership: $1,115. Discounts do not apply to additional attendee registrations.)

Non-member Tuition: $1,825 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Already attended ProFinance but would like a refresher course and to obtain the new model? BTA members can again attend for 50% off the member price. (Discounts do not apply.)

Click here to register for the June 21-22 workshop.

Click here to register for the Oct. 11-12 workshop.

Over the last 15 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it.

ProFinance 2.0's industry model, which includes more than 30 key benchmarks (including those for MPS), will help you and your team achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates will share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into action immediately. It will give you and your company the competitive edge that is so vital in today's marketplace. Learn proven sales and service plans, effective management bonus programs and critical organizational strategies.

Commit to improving the performance of your organization. Register today and bring your key decision makers to ProFinance 2.0. It is an investment that will give you and your team valuable knowledge and will provide immediate take-home value.

Who Should Attend: Owners and executive-level staff

  • Day One starts at 8:30 a.m. and ends at 5 p.m.
  • Day Two starts at 8:30 a.m. and ends at 2 p.m.
Continental breakfast, lunch and snacks will be provided both days.

Hotel Information:

The June 21-22 workshop will be held at:
Blue Technologies
5885 Grant Ave.
Cleveland, OH 44105
Phone: (216) 271-4800

The Oct. 11-12 workshop will be held at:
Les Olson Company
3244 S. 300 West
Salt Lake City, UT 84115
Phone: (801) 486-7431

Course Instructors:

Hey, founder of Strategic Business Associates, began his career with the former D.C. Hey Co. in 1973. He became president and owner of the company in 1985. Hey was responsible for growing the business from $5 million to more than $170 million in sales with more than 1,250 employees. In addition, he completed more than 12 acquisitions.

Johnson joined Strategic Business Associates in February 2010. For 13 years, he held various positions with Global Imaging Systems Inc., ending as senior vice president of acquisitions before and after it was acquired by Xerox. He was involved in all 80-plus acquisitions made during his tenure there. Prior to Global, Johnson worked as an industry consultant. Before that, he was a U.S. Marine Corps officer.


"Great information! I came in feeling overwhelmed at our business, but I am leaving knowing we are on the right track. We need more people to continue to grow and we need to follow the model. Thank you!"
— Tricia Sanchez, C3 Technology Services, Santa Ana, California

"This was my first ProFinance class, so it was extremely helpful to me and will be vital moving forward. Great job!"
— Tyler Grigsby, Fisher's Technology, Boise, Idaho

"The background and experiences Todd and John possess make this workshop well worth the time and travel. I most enjoyed hearing their stories of personal and professional challenges and failures, along with their accomplishments. I enjoyed the workshop very much and benefited greatly."
— John Marotte, Automated Business Solutions, arwick, Rhode Island

"Excellent class! The tools provided to evaluate your business are invaluable and can truly redirect the efforts of executive-level management in the right direction."
— Jennifer Crane, American Business Machines Inc., Houston, Texas

"I thoroughly enjoyed this class and felt that I learned something from every section. However, the financial model was key. I wish I had done this sooner."
— Jeff Grimes, Graffen Business Systems Inc., Conshohocken, Pennsylvania

"The workshop provided me with greater insight and a better understanding of the financial benchmark tool. This will help me make better decisions as a manager to help our company meet our goals. I felt that John Hey and Todd Johnson did an excellent job presenting the material and showed their exceptional knowledge of our industry."
— John Welch, Southwest Office Systems Inc., Dallas, Texas

For more ProFinance testimonials, click here.
To see photos of ProFinance in session, click here.

Click here to register for the June 21-22 workshop.

Click here to register for the Oct. 11-12 workshop.

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